OTTO SPORT Welcomes JL Vogelaar as Chief Marketing Officer

OTTO SPORT is excited to welcome JL Vogelaar as Chief Marketing Officer.

JL is an award-winning, data-driven marketing leader with more than two decades of experience building and scaling digital, SaaS, e-commerce, and subscription businesses for some of the world's most respected media and technology brands, including NBC Universal & NBC Sports, Disney, Roku, and Fox/News Corporation.

Most recently, JL served as Chief Marketing Officer for NBC's portfolio of 22 B2C and B2B technology businesses, spanning entertainment, transactional sports products, youth and recreational sports SaaS platforms, and direct-to-consumer subscriptions—collectively reaching more than 80 million consumers each month. His leadership helped shape brands such as SportsEngine, TourneyMachine, GolfNow, Fandango, and Rotten Tomatoes, with a strong focus on storytelling, growth, and customer connection.

At OTTO SPORT, JL leads brand and marketing efforts, shaping how the company shows up in the world, tells its story, and builds meaningful relationships with sports organizations and communities. His experience connecting innovative technology with real people makes him uniquely positioned to help amplify OTTO SPORT's mission and vision for the future of youth sports.

At OTTO SPORT, JL leads the company's brand and marketing organization, spanning brand strategy, demand generation, and research strategies. He is responsible for shaping how OTTO SPORT shows up in the world, how its story is told across channels, and how the company listens to and learns from the customers it serves. By pairing rigorous data and customer insight with compelling storytelling, JL is helping drive awareness, adoption, and long-term engagement advancing OTTO SPORT's mission and bringing its vision for the future of youth sports to life.